Organisation
Bring entrepreneurs and community members into structures that make coordination and collective action possible.
GROUP-OWNED GRASSROOTS ENTERPRISESEnterprise works
Enterprise works
better when people
build together.
Group-Owned Grassroots Enterprises bring people together around shared economic activity, creating stronger structures for enterprise, opportunity and local growth.
WHAT IS A GGE?Local enterprise.
Local enterprise.
Collective strength.
A Group-Owned Grassroots Enterprise is a collective approach to enterprise that organises people around shared economic interests and opportunities.
Rather than viewing entrepreneurs only as isolated businesses, the model recognises the value of groups, associations, cooperatives and other community structures in strengthening enterprise.
These structures can make it easier to share knowledge, organise resources, build stronger market relationships and create opportunities that may be difficult to access individually.
THE SHIFTNot enterprise
Not enterprise
in isolation.
The GGE model changes the unit of thinking. Instead of looking only at one entrepreneur or one business, it looks at what becomes possible when enterprises organise around shared interests.
INDIVIDUAL ENTERPRISE
Businesses working independently with limited collective capacity.
GROUP-OWNED GRASSROOTS ENTERPRISE
GGE
Enterprises connected through shared structure, knowledge and opportunity.
WHY GROUP ENTERPRISE?From individual effort
From individual effort
to shared capacity.
Collective structures can help enterprises solve challenges that are often difficult to address alone.
Connection
Build stronger relationships between enterprises, institutions, markets and economic opportunities.
Collaboration
Create opportunities for businesses to share knowledge, resources, experience and solutions.
Growth
Strengthen the conditions that allow enterprises to become more productive, resilient and sustainable.
THE MODELBuilding from the
Building from the
grassroots up.
The model is not simply about forming groups. It is about building the structures and connections that allow collective enterprise to become stronger over time.
Organise
Identify and strengthen groups of people connected by enterprise, location, sector or shared economic interest.
Strengthen
Build the knowledge, governance, capabilities and structures needed for effective collective enterprise.
Connect
Link enterprises with markets, institutions, learning, finance and other opportunities that support growth.
Grow
Use evidence and ongoing support to strengthen enterprise performance and wider local economic outcomes.
THE ECOSYSTEMEnterprise does not
Enterprise does not
grow alone.
AfriBA works with communities and partners to strengthen collective enterprise models and connect them to the knowledge, systems and opportunities they need to grow.
GGEENTERPRISE GROUP
Finance
Markets
Institutions
Knowledge
THE BIGGER PICTURE
When local enterprises become stronger, the communities and economies around them can become stronger too.
STRONGER ENTERPRISESMORE OPPORTUNITYLOCAL GROWTHWIDER PROSPERITY
GGE PRACTICETurning the model
Turning the model
into practice.
Our GGE Practice works with communities, governments, institutions and partners to apply group-owned grassroots enterprise approaches in real economic contexts.
Explore GGE Practice